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Data Strategy : How to Profit from a World of Big Data, Analytics and the Internet of Things - Bernard Marr

Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things


Published: 3rd May 2017
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RRP $49.99

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Published: 3rd April 2017
Format: ePUB

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.     What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.    It shows you how to:    - define your strategic data assets and data audience  - gather the required data and put in place new collection methods  - get the most from predictive analytics and machine learning  - have the right technology, data infrastructure and key data competencies   - ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.     Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

    • Chapter - 01: Why every business is now a data business;
    • Chapter - 02: Deciding your strategic data needs;
    • Chapter - 03: Defining your data audience;
    • Chapter - 04: Sourcing and collecting data;
    • Chapter - 05: Turning data into insights;
    • Chapter - 06: Creating the technology and data infrastructure;
    • Chapter - 07: Building data competencies in your organisation;
    • Chapter - 08: Factoring in data security, ownership and other key considerations;
    • Chapter - 09: Executing (and revisiting) the data strategy;

ISBN: 9780749479855
ISBN-10: 074947985X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 200
Published: 3rd May 2017
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 23.8 x 15.7  x 1.2
Weight (kg): 0.32
Edition Number: 1