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Data Analysis and Data Mining : An Introduction - Adelchi Azzalini

Data Analysis and Data Mining

An Introduction


Published: 26th April 2012
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An introduction to statistical data mining, Data Analysis and Data Mining is both textbook and professional resource. Assuming only a basic knowledge of statistical reasoning, it presents core concepts in data mining and exploratory statistical models to students and professional statisticians-both those working in communications and those working in a technological or scientific capacity-who have a limited knowledge of data mining.

This book presents key statistical concepts by way of case studies, giving readers the benefit of learning from real problems and real data. Aided by a diverse range of statistical methods and techniques, readers will move from simple problems to complex problems. Through these case studies, authors Adelchi Azzalini and Bruno Scarpa explain exactly how statistical methods work; rather than relying on the "push the button" philosophy, they demonstrate how to use statistical tools to find the best solution to any given problem.

Case studies feature current topics highly relevant to data mining, such web page traffic; the segmentation of customers; selection of customers for direct mail commercial campaigns; fraud detection; and measurements of customer satisfaction. Appropriate for both advanced undergraduate and graduate students, this much-needed book will fill a gap between higher level books, which emphasize technical explanations, and lower level books, which assume no prior knowledge and do not explain the methodology behind the statistical operations.

Preface 1 Introduction 2 A-B-C 3 Optimism, conflicts and trade-offs 4 Prediction of quantitative variables 5 Methods of classification 6 Methods of internal analysis A Complements of mathematics and statistics B Data-sets C Symbols and acronyms

ISBN: 9780199767106
ISBN-10: 0199767106
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 264
Published: 26th April 2012
Publisher: Oxford University Press Inc
Country of Publication: US
Dimensions (cm): 23.5 x 16.1  x 1.9
Weight (kg): 0.54