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Culture and Enterprise : The Development, Representation and Morality of Business - Emily Chamlee-Wright

Culture and Enterprise

The Development, Representation and Morality of Business

Paperback Published: 28th February 2001
ISBN: 9780415233590
Number Of Pages: 160

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What is the animating 'spirit' behind what may appear to be the coldly calculating world of markets and business enterprise? Though often mathematically modelled in dry terms, markets can be looked at instead as meaningful domains of human activity. To economists, markets have been seen as nothing but objective 'forces' or allocation 'mechanisms'. This book, however, argues that they can be seen as involving the human spirit, personal expression and moral commitments. It presents the view that markets are not so much things that need to be measured as meanings that need to be narrated and interpreted. The aim of this book is to introduce two scholarly fields to one another, economics and cultural studies, in order to pose the question: how does culture matter to the economy? When we look at the economy as a legitimate domain of culture, it transforms our understanding of the nature of business life. By viewing markets as an integral part of our culture, filled with the drama of human creativity, we might begin to better appreciate their role in the world.

Introduction
The Spirit of Enterprise
The Study of Both Markets and Culture
Civil Society and Cultural Studies
The Development, Representation, and Morality of Business
What is Culture and Why Does it Matter?
Culture as Context: from the Arts to Morality
ulture and Economy in the Modernist Epoch
The Evolution of the Field of Cultural Studies
Shifting the Site of 'Politics'
But is Cultural Studies Compatible with Economics?
On Different Worlds?
The Universality of Economics, the Diversity of Economic Culture
Individualism, Communalism and Rights
Ethnocentrism and Markets V. Popular Culture and Markets
How Does Culture Influence Economic Development?
Which Culture Prospers? Comparative Cultural Advantage
The meaning of economic development
ultural nationalism
Values conducive to economic development
Checklist ethnography
Comparative cultural advantage
For Example, Different Kinds of Entrepreneurship
Entrepreneurship in its context
Culture versus rationality?
Cultural fit
Cultural studies and public policy
The Culture Industry's Representation of Business
The Image of Business in Popular Culture
The Construction of Meaning
Reading the texts of popular culture
resistance and susceptibility in the creation of meaning
Popular culture and the state
A New Cultural Reading of Business
The Market Order and the Moral Order
Unintended Consequences and the Ethics of Business
The invisible hand and the minimalist argument
Socialism, social responsibility and the traditional defense of market morality
A renewed challenge to business
The Minmalist Defense of the Market
The morality of obedience to stockholders
From stockholders to stakeholders
Markets and the Construction of Meaning
Room for moral choices
Resistant readings in the market context
Doesn't business just co-opt progressive clauses?
Conclusion
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415233590
ISBN-10: 0415233593
Series: Routledge Studies in the Modern World Economy
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 160
Published: 28th February 2001
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 0.86
Weight (kg): 0.23
Edition Number: 1

Earn 342 Qantas Points
on this Book