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Crush It : Why Now Is the Time to Cash In On Your Passion - Gary Vaynerchuk

Crush It

Why Now Is the Time to Cash In On Your Passion

Hardcover Published: 13th October 2009
ISBN: 9780061914171
Number Of Pages: 160

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Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT is the ultimate driver′s manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed

Industry Reviews

"Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely." -- Tony Robbins
"Gary was the first person to push me on the importance of personal brand and transparency - this was months before anyone was talking about it, he's always two steps ahead of anyone else." -- Kevin Rose, Founder of Digg.com
"Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee's techniques. He reinvented the rules to build a $60-million business from scratch-on his own terms." -- Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek
"Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!" -- Tony Hsieh, CEO of Zappos.com
"Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with-or wine or life." -- Scott Simon, host of Weekend Edition Saturday on NPR

Acknowledgmentsp. ix
Passion Is Everythingp. 1
Success Is in Your DNAp. 15
Build Your Personal Brandp. 27
A Whole New Worldp. 41
Create Great Contentp. 49
Choose Your Platformp. 57
Keep It Real ... Very Realp. 85
Create Community: Digging Your Internet Trenchp. 95
The Best Marketing Strategy Everp. 101
Make the World Listenp. 103
Start Monetizingp. 109
Roll with Itp. 119
Legacy Is Greater Than Currencyp. 127
Conclusion: The Time Is Now, the Message Is Foreverp. 133
Did You Forget Anything?p. 135
Five Business Ideas I Won't Get to-They're Yoursp. 139
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780061914171
ISBN-10: 0061914177
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 13th October 2009
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 21.3 x 14.5  x 1.7
Weight (kg): 0.26