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Cross-Border Investing : The Case of Central and Eastern Europe - Julia Djarova

Cross-Border Investing

The Case of Central and Eastern Europe

Hardcover

Published: 31st March 2004
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Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers.
This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.
Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

The world map of investments
Dynamics of FDI in Central and Eastern Europe
Analytical approaches to FDI
Central and Eastern Europe as an investment area
Cross-border investment model
Automobile industry
International banking: ING bank
Unilever group
Numico
Sara Lee/Douwe Egberts
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780792374749
ISBN-10: 0792374746
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 284
Published: 31st March 2004
Publisher: Springer
Country of Publication: NL
Dimensions (cm): 23.5 x 15.5  x 1.91
Weight (kg): 1.36