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Critical Literacy in A Digital Era : Technology, Rhetoric, and the Public interest - Barbara Warnick

Critical Literacy in A Digital Era

Technology, Rhetoric, and the Public interest

Hardcover

Published: 1st November 2001
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"Critical Literacy in a Digital Era" offers an examination of the persuasive approaches used in discussions on and about the Internet. Its aim is to increase awareness of what is assumed, unquestioned, and naturalized in our media experience. Using a critical literacy framework for her analysis, author Barbara Warnick argues that new media technologies become accepted not only through their use, but also through the rhetorical use of discourse on and about them. She analyzes texts that discuss new media and technology, including articles from a major technology-oriented periodical; women's magazines and Web sites; and Internet-based political parody in the 2000 presidential campaign. These case studies bring to light the persuasive strategies used by writers to influence public discourse about technology.
The book includes analyses of narrative structures, speech genres, intertextuality, argument forms, writing formulae, and patterns of emphasis and neglect used in traditional and new media outlets. As a result, this distinctive work identifies the features of online speech that bring people and ideas together and enable communities to form in new media environments.
As a unique study of the ways in which ideology is embedded in rhetorical texts, this volume will play a significant role in the development of critical literacy about writing and speech concerning new communication technology. It will be of interest to readers concerned about how our talk about communication affects how we think about it, in particular those interested in communication and social change, public persuasion, and rhetorical criticism of new media content.

Preface
Introduction: Rhetoric and Critical Literacy. The "New Frontier" in Cyberspace: Wiredat Work
Masculinizing the Feminine: Inviting Women Online ca. 1997
Parody With a Purpose: Online Political Parody in the 2000
Presidential Campaign
Conclusion: Whom Does Technology Serve?
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805841152
ISBN-10: 0805841156
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 158
Published: 1st November 2001
Country of Publication: US
Dimensions (cm): 22.4 x 14.73  x 1.58
Weight (kg): 0.33
Edition Number: 1