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Creative Strategies  :  Idea Management for Marketing, Advertising, Media and Design - Mario Pricken

Creative Strategies

Idea Management for Marketing, Advertising, Media and Design

Hardcover Published: 25th October 2010
ISBN: 9780500515402
Number Of Pages: 312

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Advertising concepts and ideas are an endlessly renewable resource,but they need careful nurturing in order to reach their full potential.However, with the right approach to creativity, any ad agency ormarketing department can become an idea factory that producesgreat work, time and time again. This book showcases 230 campaigns from all over the world,ranging from print ads and product designs to virals and installations.Mario Pricken identifies the keys to their success and demonstrateshow brilliant ideas can be used to forge more fruitful relationshipsbetween creatives and clients. He also asks provocative questions,challenges stale routines, and suggests exercises that will stimulatediscussion and fire the imagination. Creative thinking is more than just the basis of a finished ad: itcan bring together a world-class creative team and promote an inspirationaland efficient workplace. From client briefs to office spaces,this book explores the strategies that turn an agency into a creativepowerhouse, and demonstrates that itrs"s only when people are notafraid to make mistakes or think beyond the everyday that innovationcan truly flourish.

About the Author

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

Industry Reviews

'Perfect for advertising and marketing inspiration' - Stylus
'A guide for agencies that want to gain - or regain - their mojo when it comes to producing unique, engaging results' - Computer Arts

ISBN: 9780500515402
ISBN-10: 0500515409
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 312
Published: 25th October 2010
Publisher: Thames & Hudson Ltd
Country of Publication: GB
Dimensions (cm): 26.0 x 22.3  x 3.18
Weight (kg): 1.8
Edition Number: 1