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Creative Solutions : Logos: Making a Strong Mark - Anistasia Miller

Creative Solutions

Logos: Making a Strong Mark

Hardcover Published: 1st November 2004
ISBN: 9781592530786
Number Of Pages: 192

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Logos are among designersÆ most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges -- the logos that have truly pushed a designerÆs creativity and forced him or her to reach inside.
The authors examine 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the life cycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful.

Color images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference for anyone -- designer or entrepreneur -- who wants to take an active role in the creation of his or her brand mark.

Introductionp. 9
Arts and Leisurep. 10
Business and Technologyp. 36
Health Carep. 77
Hotels and Restaurantsp. 92
Luxury, Fashion, and Beautyp. 103
Food and Beveragep. 122
Philanthropic and Educational Organizationsp. 136
Shelterp. 146
Self-Promotionp. 157
Transportation and Shippingp. 172
Youth and Sports Marketp. 178
Directory of Designers/Indexp. 190
About the Authorsp. 192
Acknowledgmentsp. 192
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781592530786
ISBN-10: 1592530788
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 1st November 2004
Publisher: Rockport Publishers Inc.
Country of Publication: US
Dimensions (cm): 23.5 x 28.6  x 2.54
Weight (kg): 1.11

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