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Creative Inc. - Cho Ilasco

Paperback Published: 24th September 2010
ISBN: 9780811871617
Number Of Pages: 184
For Ages: 18+ years old

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Taking the Leap meets Craft, Inc. in this guide to turning a creative talent into a profitable business. Creative, Inc. has even broader appeal than Craft, Inc. with terrific info for all sorts of creative types, not just crafters. The unique marriage of business plus creative gives this guide a spin that readers won't find in other business books. Illustrated by Nantaka Joy of Oh Joy! and written by Meg Mateo IIasco, successful freelance designer and author, this book not only talks the talk, it walks the walk! The US Small Business Administration estimates that 50 percent of small businesses fail within their first five years. Lack of planning can derail success. Creative, Inc. helps freelancers avoid this pitfall. In these tough economic times, more and more people are choosing - or being forced - to turn their creative passions into businesses. This book is perfect for creative types ages 20 - 45 who are part of the 9.5 % of unemployed Americans or are sick of the daily grind and want to start a freelance business using their creative talent.

Introductionp. 8
Introduction to Creative Freelancingp. 10
What is Creative Freelancing?
Nine Qualities of a Successful Freelancer
Preparing for Freelancing
Freelance Earnings
Moonlighting
Freelancing Fresh Out of School
Setting Up Shopp. 28
Picking a Freelance Name
Specializing vs. Generalizing
Where to Work?
Financing Your First Year
Studio Tools and Equipment
Also, Web & Interactive Design
Finding Vendors
Making It Official
Creating a Business Plan
Getting the Word Outp. 50
Establishing Your Brand
Welcome Exposure
The Portfolio
Your Web Site
Business Stationery
Publicity
Blogging
Advertising
Getting a Leg Up on the Competition
Networking and Referrals
Virtual Networking
Mailings
Ongoing Marketing Plans
Working with Clientsp. 74
Client 101
Getting the Job
Weeding Out Bad Clients
Approaching the Project
Maintaining Communication
Unhappy Clients and Canceled Jobs
Boomerang Buyers
Licensing Your Work
Getting Paidp. 96
Putting a Price on Your Talent
Hourly Fee Formula
Calculating by the Project
Estimates
Terms
Fee Negotiation
Contracts
When and How to Increase Fees
Billing and Bookkeeping
Taxes
Agentsp. 118
Is an Agent Right for You?
The Benefits of Having an Agent
Finding an Agent
Working with an Agent
Ending an Agent Relationship
Balancing Your Business and Personal Livesp. 136
Goal Setting
Working Smart
Dealing with Creative Blocks
Me Time
Next Stepsp. 152
Your First Year
Should You Call it Quits?
Should You Choose Growth?
Partnering
Collaborating and Outsourcing
Hiring Staff
Offering Internships
Long-Term Success Strategies
The Future Awaits
Resourcesp. 176
Indexp. 180
Acknowledgmentsp. 182
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780811871617
ISBN-10: 0811871614
Audience: General
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 184
Published: 24th September 2010
Publisher: CHRONICLE BOOKS
Country of Publication: US
Dimensions (cm): 20.5 x 14.1  x 1.6
Weight (kg): 0.35
Edition Number: 1