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Creative Cost-Benefits Reinvention : How to Reverse Commoditization Hell in the Age of Customer Capitalism - Christian Dussart

Creative Cost-Benefits Reinvention

How to Reverse Commoditization Hell in the Age of Customer Capitalism

Hardcover Published: 19th January 2011
ISBN: 9780230105300
Number Of Pages: 174

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This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect

"In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management

List of Figuresp. ix
Forewordp. xi
Prefacep. xiii
Acknowledgmentsp. xvii
Introduction: All You Need Is C(l)ashp. 1
ABCs of Commoditization
The Tide of Commoditizationp. 19
New Markets, New Behaviors: A Global Shiftp. 43
Defining Business Prerequisities (and Ideals) Prior to Action
The Value-for-Money Business Perspectivep. 61
Re-Reinventing Business Modelsp. 81
Reversing the Tide of Commoditization Constructively
An Integrated Set of New Business Logicsp. 101
CVC Approaches: The Disruption Spectrump. 117
Conclusionp. 141
Notesp. 151
Indexp. 167
Author Biop. 173
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780230105300
ISBN-10: 0230105300
Series: Postcolonial Studies in Education
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 174
Published: 19th January 2011
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0  x 2.29
Weight (kg): 0.4
Edition Number: 1