This study provides a practical framework that enables managers and strategic planners to determine whether and how their growth and investment plans will succeed. The author outlines a concept of strategic leverage which is designed to help managers understand where a company stands in the competitive dynamics of its industry. Demonstrating how to link company strengths with market opportunities by using case studies from a wide variety of industries - telecommunications, chemicals, high-tech and medical appliances, food and travel, this book will enable managers to define and communicate corporate strategy.
Number Of Pages: 352
Published: 11th December 1991
Publisher: John Wiley and Sons Ltd
Country of Publication: US
Dimensions (cm): 24.6 x 16.2 x 2.38
Edition Number: 1