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Creating Better Futures : Scenario Planning as a Tool for a better tomorrow - James A. Ogilvy

Creating Better Futures

Scenario Planning as a Tool for a better tomorrow

Hardcover Published: 1st May 2002
ISBN: 9780195146110
Number Of Pages: 256

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As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods.
In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized both public and private planning, leading to everything from the diverse product lines that have revived the auto industry, to a timely decision by the state of Colorado to avoid pouring millions into an oil-shale industry that never materialized. But never before has anyone proposed that it be taken up by society as a whole.
Drawing on years of experience in both academia and the private sector, where he developed both a keen sense of how businesses work best and an abiding passion for changing the world, James Ogilvy provides the tools we need to create better communities: better health, better education, better lives.

[Ogilvy] is articulate and writes with great skill and enviable clarity. * Futures *

Foreword
Preface
Aiming Higherp. 1
New Game
Religious, Political, and Economic Passionsp. 21
The Limits of the Marketplacep. 39
Rethinking Representative Governmentp. 55
New Players
Beyond Individualism and Collectivismp. 71
Social Forces and Creativityp. 93
New Lenses
From Worldviews to Better Worldsp. 113
The Features of the Relational Worldviewp. 137
New Rules, New Tools
Facts, Values, and Scenario Planningp. 153
Scenario Planning: A Tool for Social Creativityp. 175
Scenario Planning in Action
Better Educationp. 191
Better Health Carep. 203
Cadenza: Earth Might Be Fairp. 219
Notesp. 225
Indexp. 234
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780195146110
ISBN-10: 0195146115
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 1st May 2002
Publisher: Oxford University Press
Country of Publication: GB
Dimensions (cm): 24.0 x 16.2  x 2.5
Weight (kg): 0.5