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Creating a Business Plan : Expert Solutions to Everyday Challenges - Harvard Business School Press

Creating a Business Plan

Expert Solutions to Everyday Challenges


Published: 8th October 2007
RRP $16.99
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Every business needs a business plan, a plan to meet the expected and unexpected opportunities and obstacles the future holds. Preparing a business plan is part of the process of preparing for a business. This book will show you how to take a long, hard look at each element of the plan and then how to communicate the right message to the right people to maximize the chances of getting your business venture launched. Creating a Business Plan covers the kinds of information that need to be contained in a successful business plan as well as how to present that information so that your readers get what they need and understand quickly what you're asking of them.

About the Author

The Pocket Mentor Series offers immediate solutions to common challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify your strengths and weaknesses and hone critical skills.

Mentor's Message: The Importance of a Well-Prepared Business Plan
Creating a Business Plan: The Basicsp. 1
Getting Startedp. 3
Anatomy of a Business Planp. 11
Cover Page and Table of Contentsp. 15
Executive Summaryp. 17
Business Descriptionp. 23
Business Environment Analysisp. 29
Industry Backgroundp. 33
Competitive Analysisp. 39
Market Analysisp. 47
Marketing Planp. 55
Operations Planp. 67
Management Summaryp. 71
Financial Planp. 77
Attachments and Milestonesp. 89
Tips and Toolsp. 93
Tools for Creating a Business Planp. 95
Test Yourselfp. 111
To Learn Morep. 117
Sources for Creating a Business Planp. 121
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781422118856
ISBN-10: 1422118851
Series: Pocket Mentor
Audience: General
Format: Paperback
Language: English
Number Of Pages: 144
Published: 8th October 2007
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 17.8 x 12.7  x 1.27
Weight (kg): 0.14