Crafting Luxury

Craftsmanship, Manufacture, Technology and Retail Environments

By: Mark Bloomfield, Shaun Borstrock, Silvio Carta, Veronica Manlow

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Hardcover | 30 January 2022 | Edition Number 1

At a Glance

Hardcover
224 Pages

Edition Type
New edition

Dimensions(cm)
2.1 x 1.52 x 0.23

Hardcover

$205.75

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An exploration of the many issues and debates that surround the idea of luxury.

The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers.

Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.

About the Authors

Mark Bloomfield is a designer and visiting professor in the School of Creative Arts at the University of Hertfordshire, UK. He has worked in film and TV making jewelry for Titanic, Judge Dredd, Tolkien, Gentleman Jack, and The Crown.

Shaun Borstrock is a luxury brand strategist and associate dean of business, innovation, and projects, and head of the Digital Hack Lab in the School of Creative Arts at the University of Hertfordshire, UK.

Silvio Carta is an architect, associate professor, and head of art and design in the School of Creative Arts at the University of Hertfordshire, UK.

Veronica Manlow is professor in the Department of Business Management at the Murray Koppelman School of Business at Brooklyn College.

Industry Reviews

'This multi-authored innovative study brings together the differing perspectives of academics and practitioners in an analysis that is not only readable, informative and up-to-date but which also packs a powerful punch. It will excite anyone with an interest in luxury whether as a producer, consumer or critic.'

-- Christopher J. Berry, University of Glasgow

'An important contribution to the study of material culture, Crafting Luxury brings to us a range of perspectives that collectively deconstruct the premises - and promises - of what luxury means today. With candour, insight and deep criticality, the book collectively helps us interrogate our assumptions about worth and meaning, acquisition and innovation, and sustainable practices for a better tomorrow.'

-- Jessica Helfand, designer, author and educator

'In Crafting Luxury, Shaun, Mark, Silvio and Veronica do a wonderful job of getting to the heart of what makes for the experience on luxury and what makes something unusual enough to earn that title. This really well put-together book is the one to read if you want to understand the phenomenon of 'luxury'.'

-- Theo Fennell, jeweller

'Taking this journey through the history of luxury becomes easy to understand due to the manner in which this book is written. The words are simple and explicit so the reader can follow with ease and understand the great achievements of the masters and founders of the luxury brands, from the smaller firm to the most well-known establishments which are part of conglomerates.

In reading though the book one can travel the road of luxury and feel a part of it, a travelogue of invention in a space formally owned by the rich and "haves", not the "have nots". Now it's in the purview of all of us, how wonderful. [...] This book is well-written and I recommend it for all sorts of business, management and social science classes as well as to anyone who is just looking for a serious and yet fun reading of an important business and cultural topic.'

-- Norman Schwartz, Goodreads

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