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By: Thompson


Published: 20th January 2015
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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution
Chapter 11: Managing Internal Operations
Chapter 12: Corporate Culture and Leadership
Section B: Cases in Crafting and Executing Strategy
Case 1: Mystic Monk Coffee
Case 2: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth
Case 3: Whole Foods Marketing in 2014: Vision, Core Values, and Strategy
Case 4: Papa John's International, Inc.: Its Strategy in the Pizza Restaurant Industry
Case 5: Under Armour's Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas?
Case 6: Lulumon Athletica, Inc. In 2014: Can the Company Get Back on Track?
Case 7: Lagunitas Brewing Company, Inc. - 2013
Case 8: Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires
Case 9: Panera Bread Company in 2014 – Can a Slowdown in the Company's Growth Be Avoided?
Case 10: Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model for Reinventing the Fast Food Industry?
Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience?
Case 12: Sony Music Entertainment and the Evolution of the Music Industry
Case 13: Vera Bradley in 2014: Will the Company's Strategy Reverse Its Downward Trend?
Case 14: J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness?
Case 15: The United Methodist Church: Challenges to Its Ministerial Mission in 2014
Case 16: Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products
Case 17: Tesla Motors' Strategy to Revolutionize the Global Automotive Industry
Case 18: Tata Motors in 2014: Its Multi-Brand Approach to Competing in the Global Automobile Industry
Case 19: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry
Case 20: Wal-Mart, in Africa
Case 21: PepsiCo's Diversification Strategy in 2014
Case 22: The Walt Disney Company: Its Diversification Strategy in 2014
Case 23: Robin Hood Case
24: Dilemma at Devil's Den
Case 25: Southwest Airlines in 2014: Culture, Values, and Operating Practices Case
26: Nordstrom: Focusing on a Culture of Service Case
27: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Case 28: Amazon's Big Data Strategy
Case 29: NCAA Athletics: Are Its Amateurism and Financial Assistance Policies Ethical?
Case 30: TOMs Shoes: A Dedications to Social Responsibility
Case 31: Samsung's Environmental Responsibility: Striking the Right Note for Corporate Survival

ISBN: 9780077720599
ISBN-10: 0077720598
Series: Crafting & Executing Strategy
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 896
Published: 20th January 2015
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 26.0 x 20.0  x 3.0
Weight (kg): 1.61
Edition Number: 20
Edition Type: Revised