CPR for Nonprofits

Creative Strategies for Successful Fundraising, Marketing, Communications, and Management

By: Alvin H. Reiss

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Paperback | 12 September 2000 | Edition Number 1

At a Glance

Paperback
240 Pages

Dimensions(cm)
22.75 x 15.35 x 1.5

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$63.75

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In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day.<br> <br> In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience.

Industry Reviews

"Alvin Reiss has assembled many of the key types of challengesfacing nonprofits today and has found great examples of successfulsolutions for each. I find this book necessary and most helpful."(John Thomas, VP Communications, IndepAndent Sector)

"A significant contribution filled with timely models that work.This important new resource for nonprofit governance and managementprovides essential help when needed--now." (Frances Hesselbein,chairman, The Peter F. Drucker Foundation for NonprofitManagement)

"One of the fastest rising powers in American life today is thenonprofit sector. In the arts, in environment, health, and otherfields, nonprofit organizations are making their voices heard andtheir muscles felt. Here, in one revealing case study afteranother, Alvin Reiss offers them practical ways to reach out in newways. In doing so, CPR for Nonprofits also helps us understand whythe influence of civil society grows as that of governmentdeclines." (Alvin Toffler, futurist and author of Future Shock, TheThird Wave, Creating a New Civilization, and other influentialbooks about the future)

"Alvin H. Reiss strikes again--and not only about the contemporaryrealities and practicalities of our exotic field, but now extAndinghis wisdom even more widely, via his CPR for Nonprofits. GET IT,READ IT, BENEFIT BY IT!" (Danny Newman, Lyric Opera of Chicago, andauthor of Subscribe Now!)

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