The impact of technological change on market structure can be much more drastic than that of traditional sources of competition such as price. The analysis of technological change has come from two discrete perspectives economics and organizational behavior. In "Corporate Vision and Rapid Technological Change," these two traditions are brought together. The authors present an economic analysis of technological change and market structure and an organizational strategy towards technological change and corporate structure.
In a radical departure from the existing literature, Peter Swann and Jas Gill argue that the connections between technological change and market structure cannot be properly understood without an appreciation of the role of strategic vision within firms. They show that the direct measurement of the rate of technological change, as opposed to traditional, indirect measures such as patent counts or R & D expenditure is essential if change in market structure is to be understood.