+612 9045 4394
Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause - Philip Kotler

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Hardcover Published: 13th December 2004
ISBN: 9780471476115
Number Of Pages: 320

Other Formats

Share This Book:


Ships in 7 to 10 business days

Today, corporations are expected to give something back to their communities in the form of charitable projects. In <i>Corporate Social Responsibility,</i> Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Industry Reviews

"An excellent starting point?" (Long Range Planning, August 2006)



1. The Case for Doing at Least Some Good.

2. Corporate Social Initiatives: Six Options for Doing Good.

3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes.

4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales.

5. Corporate Social Marketing: Supporting Behavior Change Campaigns.

6. Corporate Philanthropy: Making a Direct Contribution to a Cause.

7. Community Volunteering: Employees Donating Their Time and Talents.

8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes.

9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause.

10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations.



ISBN: 9780471476115
ISBN-10: 0471476110
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 13th December 2004
Country of Publication: US
Dimensions (cm): 23.62 x 16.13  x 2.92
Weight (kg): 0.52
Edition Number: 1