Corporate Public Relations

Name: Corporate Public Relations
Brand: Taylor & Francis Inc
Price: 280.99 AUD
Availability: BackOrder

A New Historical Perspective

By: Marvin N. Olasky

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Hardcover | 1 July 1987 | Edition Number 1

At a Glance

Hardcover
192 Pages

Dimensions(cm)
22.9 x 15.2 x 1.91

Hardcover

RRP $326.00

$280.99

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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