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Coolfarming : Turn Your Great Idea Into The Next Big Thing - Peter Gloor


Turn Your Great Idea Into The Next Big Thing

Hardcover Published: 27th May 2019
ISBN: 9780814413869
Number Of Pages: 240
For Ages: 18+ years old

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Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But it's not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. Coolfarming shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarm's output of "next big ideas."

Featuring real life examples from Linux to Twilight, from Procter Gamble to Apple, Coolfarming provides readers with invaluable insight on how to:

  • Provide a fertile nurturing ground for developing original ideas
  • Determine what "cool" means for one's target group, and what attributes the next big thing should possess
  • Convert creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network
  • Carry new ideas over the tipping point into widespread phenomena
Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming is the answer.

About the Author

Peter Gloor, the coauthor of Coolhunting, has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Aalto University (Helsinki) and the University of Cologne, and his growing startup company, galaxyadvisors.

Industry Reviews

..".offers inspiration for individuals anxious to turn ideas into products and dreams into reality...puts the process of product development into a contemporary context...valuable resource for any budding entrepreneur." --ForeWord

Acknowledgmentsp. ix
How do you Turn a Cool Idea into a Trend?p. 1
The Four Steps of Coolfarmingp. 4
Finding the Trendsettersp. 7
Growing Your Own Trendsp. 9
Coolfarming Is More Than Managing a Projectp. 11
Coolfarming the World Wide Webp. 17
Coolfarming Linuxp. 21
Swarm Creativity: The Force That Fuels Coolfarmingp. 29
The More Swarms Communicate, the Better They Performp. 34
Swarm Business Beats "Black Swans"p. 37
Lessons from the Beehivep. 40
Swarm Creativity in Ghanap. 55
Essentials of Coolfarming and Coolhuntingp. 68
Creators: Building the Visionp. 73
COIN Leaders Are Not Leadersp. 75
Eating and Feeding Royal Jellyp. 77
Royal Pheromone-Nicholas Negropontep. 79
Coolfarmers Are Coolhuntersp. 82
How Do Leaders Get Selected?p. 86
Coolfarming Tourists-Immersing Yourself into the Swarmp. 88
Coolfarming a Palm Tree Plantation-Empowering the Communityp. 93
Running an Internet Café in Ghana-Using the Swarm to Police the Swarmp. 95
Seven Guidelines for Creatorsp. 98
COINS: Building the Productp. 101
How Picasso Created Cubism Through a Coinp. 103
Gain Power by Giving It Up-Rotating Leadershipp. 106
Start Out as a Small Fish in a Big Pondp. 111
Six Guidelines for COINsp. 114
CLNS: Teaching and Preaching the Gospelp. 117
Increasing Sales Through a CLN of Salespeoplep. 120
Learning About Innovations Through the P&G Technology Entrepreneursp. 124
Coolfarming in Twilightp. 129
Six Guidelines for CLNsp. 132
CIN: Building the Buzzp. 135
Immersion Gets the Swarm to Explosion-LEGO Mindstormsp. 137
Building the Heat-Yummy Industriesp. 145
From Creators to CINs-Illustrating the Process Through Social Networksp. 150
Five Guidelines for CINsp. 155
Coolhunting: Find the Trends Through the Trendsettersp. 159
Coolhunting Combines the Wisdom of Crowds, Experts, and Swarmsp. 161
Coolhunting U.S. Presidential Candidatesp. 168
Coolhunting the Value of Brands: Looking for the End of the Federer Erap. 174
Why the World's Most Influential Intellectual Is an Islamic Clericp. 175
Predicting the Outcome of the Academy Awardsp. 178
Predicting Stock Trendsp. 180
Predicting the Actions of People Using Social Badgesp. 181
What Motivates Coolfarmers?p. 185
Coolfarmers Show Yhteisöllisyys and Gemeinsinnp. 186
Coolfarmers Are Ethicalp. 190
COINs Need Copsp. 192
Coolfarmers Are Happyp. 193
Coolfarmers Are Altruisticp. 196
Afterword: It's Not Chief Executives, but Chief Creators We Need!p. 205
Notesp. 209
Indexp. 215
About the Authorp. 225
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780814413869
ISBN-10: 0814413862
Series: Agency/Distributed
Audience: General
For Ages: 18+ years old
Format: Hardcover
Language: English
Number Of Pages: 240
Published: 27th May 2019
Publisher: HarperCollins Focus
Country of Publication: US
Dimensions (cm): 23.6 x 16.3  x 2.4
Weight (kg): 0.49
Edition Number: 1

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