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Contemporary Tourism - Chris Cooper

Paperback Published: 20th November 2007
ISBN: 9780750663502
Number Of Pages: 377

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The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future.
Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers.
* Well respected author team bring a new and refreshing approach to the study of tourism
* A combination of contemporary and comprehensive international coverage
* Provides substantial support for both students and teachers, both within the text itself, as well as through the design of web-based student and instructor resources

List of figuresp. xi
List of tablesp. xiii
Acknowledgementsp. xv
Contemporary Tourism Systems
Contemporary tourism systemsp. 3
Introductionp. 4
The service dimension of tourismp. 4
The tourism systemp. 6
Who are the tourists?p. 13
Contemporary perspectivesp. 18
Approach of this bookp. 19
Chapter overviewp. 21
Self-review questionsp. 22
Recommended readingp. 22
Recommended web sitesp. 23
Contemporary tourism product marketsp. 25
Introductionp. 26
Tourism productsp. 26
Experiences as tourism productsp. 29
Tourism marketsp. 34
Tourism product marketsp. 36
Creating product markets: market storiesp. 38
Interactions and exchanges in product marketsp. 44
Chapter overviewp. 44
Self-review questionsp. 46
Recommended readingp. 47
Recommended web sitesp. 47
The Contemporary Tourist
Contemporary tourists, tourist behaviour and flowsp. 51
Introductionp. 52
International travel movementp. 53
The stability of tourism: tourism inertiap. 58
Distance as a determinant of the flows and patterns of contemporary tourismp. 59
Describing tourismp. 62
Micro-scale approachesp. 67
Meso-level accounts of tourismp. 70
Chapter overviewp. 72
Self-review questionsp. 73
Recommended readingp. 73
Recommended web sitesp. 74
Contemporary tourism marketingp. 77
Introductionp. 78
Definitions and contemporary tourism marketing approachesp. 78
Evolution towards a services marketing approachp. 80
The contemporary marketing environment for tourismp. 82
The practice of contemporary tourism marketingp. 88
Chapter overviewp. 104
Self-review questionsp. 105
Recommended readingp. 105
Recommended web sitesp. 106
The Contemporary Tourism Destination
Delivering the contemporary tourism product: the destinationp. 111
Introduction: the destination conceptp. 112
From places to destinationsp. 112
The resource base of tourismp. 117
Chapter overview: Developing destinationsp. 129
Self-review questionsp. 131
Recommended readingp. 131
Recommended web sitesp. 132
Governing the contemporary tourism productp. 134
Introductionp. 135
From government to governancep. 135
Multi-level governancep. 140
The roles of government in tourismp. 148
Types of regulationp. 152
From politics to partnership?p. 154
Chapter overviewp. 156
Self-review questionsp. 157
Recommended readingp. 157
Recommended web sitesp. 158
Consequences of visitation at the contemporary destinationp. 160
Introductionp. 161
Positive and negative consequences of tourismp. 161
Assessing the consequences of tourismp. 178
Chapter overviewp. 184
Self-review questionsp. 185
Recommended readingp. 185
Recommended web sitesp. 186
Planning and managing the contemporary destinationp. 188
Introductionp. 189
The development of contemporary destination planningp. 190
Changing approaches to destination planningp. 193
Five traditions of tourism planningp. 196
Responsibility for contemporary destination planningp. 203
Planning sustainable destinations and sustainable regionsp. 209
Chapter overviewp. 211
Self-review questionsp. 212
Recommended readingp. 212
Recommended web sitesp. 213
Marketing and branding the contemporary destinationp. 216
Introductionp. 217
Contemporary destination marketing and brandingp. 217
Destination imagep. 223
Contemporary destination marketing strategyp. 226
Destination brandingp. 229
Technologyp. 232
Destination marketing organizationsp. 236
Contemporary destination marketing issuesp. 241
Chapter overviewp. 245
Self-review questionsp. 245
Recommended readingp. 246
Recommended web sitesp. 247
The Contemporary Tourism Industry
The scope of the contemporary tourism sectorp. 251
Introductionp. 252
The size and scope of the contemporary tourism industryp. 252
A tourism systemp. 254
Definitions of the contemporary tourism industryp. 255
A partially industrialized systemp. 257
Measuring the scale and scope of the contemporary tourism industryp. 258
The standard industrial classification approachp. 258
Tourism satellite accountsp. 260
Tourism employmentp. 267
Chapter overviewp. 268
Self-review questionsp. 269
Recommended readingp. 270
Recommended web sitesp. 270
The tourism industry: contemporary issuesp. 272
Introductionp. 273
Tourism businessesp. 273
The globalizing contemporary tourism industryp. 274
Contemporary drivers of globalizationp. 275
Tourism and the service sectorp. 276
Managing knowledge in the contemporary tourism industryp. 279
The knowledge-based economyp. 280
Types of knowledgep. 280
Rethinking knowledge management for tourism businesses: the question of scalep. 281
The benefits of knowledge management for contemporary tourism businessesp. 282
Contemporary tourism industry networksp. 283
Tourism networksp. 285
Networked tourism businessesp. 293
Small businesses and entrepreneurship in the contemporary tourism industryp. 294
Contemporary tourism HRp. 297
Demographics and attitudesp. 298
Tourism jobs and working conditionsp. 298
Managing contemporary tourism HRp. 300
Contemporary tourism HR managementp. 300
Tourism HR: the impact of globalizationp. 301
Chapter overviewp. 303
Self-review questionsp. 304
Recommended readingp. 304
Recommended web sitesp. 305
Supporting the contemporary tourism product: service managementp. 307
Introductionp. 308
Contextp. 309
Evolution towards a 'service' mindsetp. 310
Customer and service orientationp. 312
Important concepts in service managementp. 317
Links between tourists, tourism employees and tourism business performancep. 325
Strategic human resource managementp. 329
Service culture and climatep. 333
Measuring performance: using a balanced scorecardp. 334
Chapter overviewp. 339
Self-review questionsp. 340
Recommended readingp. 340
Recommended web sitesp. 341
Tourism Futures
Tourism in the twenty-first century: contemporary tourism in an uncertain worldp. 347
Introductionp. 348
Growth in international tourism versus global environmental change?p. 349
Winter tourismp. 353
Responding to changep. 356
Predicting changep. 363
Tourism and oilp. 364
What future for tourism?p. 367
Chapter overviewp. 370
Self-review questionsp. 370
Recommended readingp. 371
Recommended web sitesp. 372
Indexp. 375
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780750663502
ISBN-10: 0750663502
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 377
Published: 20th November 2007
Country of Publication: GB
Dimensions (cm): 24.13 x 19.05  x 2.54
Weight (kg): 0.77
Edition Number: 1