A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
'Clarity and readability is assured throughout through clear structuring, judicious use of bullet points, numerous figures and many stimulating case illustrations...distinctively the emphasis throughout is on what the practising manager can or should do in strategic situations. This practical approach combined with a direct tone will resonate strongly with MBA audiences.' - Duncan Angwin, The Times Higher Education Supplement