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Contemporary Strategic Management - Richard Pettinger

Contemporary Strategic Management

Paperback Published: 4th March 2004
ISBN: 9781403913272
Number Of Pages: 520

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A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -

Industry Reviews

'Clarity and readability is assured throughout through clear structuring, judicious use of bullet points, numerous figures and many stimulating case illustrations...distinctively the emphasis throughout is on what the practising manager can or should do in strategic situations. This practical approach combined with a direct tone will resonate strongly with MBA audiences.' - Duncan Angwin, The Times Higher Education Supplement

List of figures and tablesp. xviii
Prefacep. xx
Acknowledgementsp. xxiv
The context and environment of strategic managementp. 1
Introductionp. 3
Strategic thinkingp. 23
The nature of competitionp. 51
Analysing the environmentp. 73
The foundations of competitive strategyp. 98
Strategic management in practicep. 125
Strategic management in practicep. 127
Investment appraisalp. 155
Strategic management of market segmentsp. 178
Strategic management of customers and clientsp. 195
Strategic management of products and servicesp. 214
The development of strategic managementp. 235
Managing changep. 237
Strategic management and organisation structurep. 263
Strategic approaches to risk managementp. 291
Strategic management and ethicsp. 313
Strategic performance managementp. 334
Enduring priorities in strategic managementp. 357
Leadershipp. 359
Organisation developmentp. 383
Strategic management developmentp. 407
Strategic management and globalisationp. 431
The strategic management of public servicesp. 456
Conclusionsp. 482
Bibliographyp. 505
Indexp. 507
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781403913272
ISBN-10: 1403913277
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 520
Published: 4th March 2004
Country of Publication: GB
Dimensions (cm): 25.0 x 19.0  x 3.0
Weight (kg): 1.05
Edition Number: 1

Earn 271 Qantas Points
on this Book