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Contemporary Consumption Rituals : A Research Anthology - Cele C. Otnes

Contemporary Consumption Rituals

A Research Anthology

By: Cele C. Otnes (Editor), Tina M. Lowrey (Editor)

Paperback Published: 1st October 2003
ISBN: 9780805847796
Number Of Pages: 360

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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;

  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;

  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and

  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Series Forewordp. ix
Contributor Biographiesp. xi
Prefacep. xix
Consumer Rituals and the Media
Drinking Rituals Among the Heaviest Drinkers: College Student Binge Drinkers and Alcoholicsp. 3
Consuming Ritual: A&E's Sacred Rites and Ritualsp. 21
Holidays and Consumption
Ceremonial Disrobement and Moral Choice: Consumption Rituals at Mardi Grasp. 39
Kwanzaa: The Making of a Black Nationalist Tradition, 1966-1990p. 59
The Evolution, Transformation, and Demise of a Ritual: The Case of May Dayp. 83
Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personaep. 99
Wedding Rituals Across Cultures
Love Without Borders: An Examination of Cross-Cultural Wedding Ritualsp. 125
Dowry: A Cherished Possession or an Old-Fashioned Tradition in a Modernizing Society?p. 149
Gift Exchange
Gift Exchange Rituals in the Workplace: A Social Roles Interpretationp. 181
In the Spotlight: The Drama of Gift Receptionp. 213
Ritual Desire and Ritual Development: An Examination of Family Heirlooms in Contemporary North American Householdsp. 237
Pushing the Boundary of Ritual
Moving on to Something Else: The Social Relations of Women During Separationp. 269
Sacred Iconography in Secular Space: Altars, Alters, and Alterity at the Burning Man Projectp. 291
Interesting Stuff: A Commentary on Contemporary Consumption Ritualsp. 315
Author Indexp. 321
Subject Indexp. 329
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780805847796
ISBN-10: 0805847790
Series: Lea's Marketing and Consumer Psychology
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 360
Published: 1st October 2003
Country of Publication: US
Dimensions (cm): 23.42 x 15.09  x 1.96
Weight (kg): 0.48
Edition Number: 1