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Consuming Sport : Fans, Sport and Culture - Garry Crawford

Consuming Sport

Fans, Sport and Culture

Paperback Published: 3rd June 2004
ISBN: 9780415288910
Number Of Pages: 182

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Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course.
The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by.
As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Introduction: Studying 'fans'
The Globalisation, Commercialisation and Mediaisation of Sport
The Power of the Consumer
The (Moral) Career of the Sport Fan
The Changing Nature of Sport Audiences
Place, Locality and the Venue
Sport and Everyday Life
Conclusion: An Agenda for Studying Sport Audiences
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415288910
ISBN-10: 0415288916
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 182
Published: 3rd June 2004
Country of Publication: GB
Dimensions (cm): 23.5 x 16.51  x 1.27
Weight (kg): 0.32
Edition Number: 1