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Consuming People : From Political Economy to Theatres of Consumption - Nikhilesh Dholakia

Consuming People

From Political Economy to Theatres of Consumption

By: Nikhilesh Dholakia (Editor), A. Fuat Firat (Editor)

Hardcover

Published: 5th March 1998
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Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective.

Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish.

This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.

The Consuming Society
Consumption Patterns
The core dimension
The growing trend in consumption patterns
Making of the Consumer
A common history of consumption and gender
The market and the public and private domains
Consumption in Modern Society
Need and wants: the classical model
Classical models of consumption
Deviations from the classical model
The Social Construction of Consumption Patterns in Modern Society
The structure of choice
Modern society
Economic hanges and growth of consumption
Modernity, materialism and industrialism
Consumption in capitalist market economies
The shapers of American consumption patterns
(Post)Modernity and Consumption
The waning modernity
Postmodernism and postmodernity
Postmodern Consumption
Consumption pattern changes in the transition period
Paradoxes of the transition period
Consumption in the postmodern era
Modern and postmodern consumption experiences
Global Consumption
The consumption connection
Global glue of consumption
Globalization of fragmentation
Culture consumed
Consumption, globalization and development
Consuming People
Modernity's legacy
Consumption and identity
From grand projects to incremental action
Consumption politics
Consumers as grassroots political force
The New Theater of Consumption
The ascent of consumption
Modern social formation
Erosion of the nation state
Fluid identity
Redefinitions of freedom
Modernity's last straws?
New possibilities
Theaters of consumption
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415166805
ISBN-10: 0415166802
Series: Consumer Research and Policy
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 212
Published: 5th March 1998
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 24.13 x 16.51  x 1.91
Weight (kg): 0.45
Edition Number: 1