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Consumerism in World History : The Global Transformation of Desire - Peter N. Stearns

Consumerism in World History

The Global Transformation of Desire

Paperback Published: 4th April 2006
ISBN: 9780415395878
Number Of Pages: 164

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The desire to acquire luxury goods and leisure services is a basic force in modern life." Consumerism in World History" explores both the historical origins and world-wide appeal of this relatively modern phenomenon. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. This second edition of "Consumerism in World History" draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as Africa. Ever chapter has been updated and new features include: - A new chapter on Latin America - Russian and Chinese developments since the 1990s - the changes involved in trying to bolster consumerism as a response to recent international threats - examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of "Consumerism in World History" is essential reading for all students of world history.

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Prefacep. vii
Acknowledgmentsp. xi
Before modern consumerismp. 1
The emergence of consumerism in the Westp. 15
The emergence of consumerismp. 17
The first causes of consumerismp. 27
Consumerism across the Atlantic: an early imitationp. 40
The explosion of consumerism in Western Europe and the United Statesp. 47
The dark side of Western consumerismp. 66
Consumerism goes globalp. 79
Consumerism in Russiap. 83
Consumerism in East Asiap. 92
Consumerism in Latin Americap. 111
Consumerism in Africap. 115
Consumerism in the Islamic Middle Eastp. 126
Consumerism toward the new centuryp. 137
Consumerism in the contemporary worldp. 139
Conclusion: who wins - consumerism or consumers?p. 153
Indexp. 160
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780415395878
ISBN-10: 0415395879
Series: Themes in World History
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 164
Published: 4th April 2006
Country of Publication: GB
Dimensions (cm): 22.23 x 15.24  x 0.64
Weight (kg): 0.27
Edition Number: 2
Edition Type: New edition