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Consumerism, 4th Ed. - David A. Aaker

Consumerism, 4th Ed.

By: David A. Aaker (Editor)

Paperback Published: 19th February 1982
ISBN: 9780029001509
Number Of Pages: 512

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The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.

New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Industry Reviews

Journal of Business Education ...comprehensive and clear...invaluable to the person who wishes to get an overview of the subject...a well-balanced fare for the person who wants...a complete and a total unbiased understanding of consumption. Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking... Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view...avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems...

Preface to the Fourth Editionp. vii
A Guide to Consumerismp. 2
Perspectives on Consumerism
Historical Perspectives
The Consumer Movement in Historical Perspectivep. 23
The Great American Gypp. 33
Current Perspectives
The Consumer's Real Needsp. 48
Public Policy and the Marketing Practitioner--Toward Bridging the Gapp. 57
The Theory and Practice of Swedish Consumer Policyp. 62
Axioms for Societal Marketingp. 76
Consumerism Lives! ... and Growsp. 87
Disadvantaged Consumers
The Differing Nature of Consumerism in the Ghettop. 96
Discussion Questionsp. 107
The Prepurchase Phase: Consumer Information
Consumer Information Systems
The Future for Consumer Information Systemsp. 115
A Plan for Consumer Information System Development, Implementation, and Evaluationp. 127
Developing Corporate Consumer Information Programsp. 134
Information Disclosure Requirements
Assessing the Effects of Information Disclosure Requirementsp. 152
Consumer Protection: More Information or More Regulation?p. 168
Affirmative Disclosure of Nutrition Information and Consumers' Food Preferences: A Reviewp. 175
Discussion Questionsp. 184
The Prepurchase Phase: Advertising
Social Issues in Advertising
The Social and Economic Effects of Advertisingp. 190
The Cultural and Social Impact of Advertising on American Societyp. 210
Statement before the Federal Trade Commissionp. 215
Advertising and Children
Researchers Look at the "Kid Vid" Rulep. 224
Can and Should the FTC Restrict Advertising to Children?p. 229
Deceptive Advertising
Deceptive Advertisingp. 239
Recent FTC Actions: Implications for the Advertising Strategistp. 249
Discussion Questionsp. 258
The Purchase Phase
Selling Practices
Caveat Emptorp. 267
Social Dimensions: Ecology
Ecological Marketing: Will the Normative Model Become Descriptive?p. 280
A New Milk Jugp. 292
Social Dimensions: Demarketing
The Energy Crisis and Consumer Conservation: Current Research and Action Programsp. 297
Swedish Tobacco Controls--Precedent Setting "Negative Marketing" Approachp. 305
Constraints on Choice: Antitrust Issues
Advertising and Competitionp. 318
The Cereal Companies: Monopolists or Super Marketers?p. 328
Discussion Questionsp. 342
The Postpurchase Phase
Warranties and Service
New Legislation and the Prospects for Real Warranty Reformp. 349
Safety and Liability
The Mindless Pursuit of Safetyp. 363
The Devils in the Product Liability Lawsp. 376
A Marketing Manager's Primer on Products Liabilityp. 387
Consumer Satisfaction
Are Consumers Satisfied?p. 403
Discussion Questionsp. 414
Responding to Consumerism
Business Responses
Industrywide Responses to Consumerism Pressurep. 420
Perceptual Differences in Market Transactions: A Source of Consumer Frustrationp. 426
Business and Society Review Corporate Responsibility Awardsp. 434
The Courage to Work Togetherp. 437
Governmental Regulation
Regulation: Asking the Right Questionsp. 444
Some Difficulties in Measuring the Costs and Benefits of Regulationp. 460
Measuring the Cost of Regulationp. 473
Crying Wolfp. 478
Discussion Questionsp. 483
Indexp. 487
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780029001509
ISBN-10: 0029001501
Audience: General
Format: Paperback
Language: English
Number Of Pages: 512
Published: 19th February 1982
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 21.4 x 14.0  x 3.0
Weight (kg): 0.78
Edition Number: 4
Edition Type: Revised