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The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Journal of Business Education ...comprehensive and clear...invaluable to the person who wishes to get an overview of the subject...a well-balanced fare for the person who wants...a complete and a total unbiased understanding of consumption. Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking... Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view...avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems...
| Preface to the Fourth Edition | p. vii |
| Introduction | |
| A Guide to Consumerism | p. 2 |
| Perspectives on Consumerism | |
| Historical Perspectives | |
| The Consumer Movement in Historical Perspective | p. 23 |
| The Great American Gyp | p. 33 |
| Current Perspectives | |
| The Consumer's Real Needs | p. 48 |
| Public Policy and the Marketing Practitioner--Toward Bridging the Gap | p. 57 |
| The Theory and Practice of Swedish Consumer Policy | p. 62 |
| Axioms for Societal Marketing | p. 76 |
| Consumerism Lives! ... and Grows | p. 87 |
| Disadvantaged Consumers | |
| The Differing Nature of Consumerism in the Ghetto | p. 96 |
| Discussion Questions | p. 107 |
| The Prepurchase Phase: Consumer Information | |
| Consumer Information Systems | |
| The Future for Consumer Information Systems | p. 115 |
| A Plan for Consumer Information System Development, Implementation, and Evaluation | p. 127 |
| Developing Corporate Consumer Information Programs | p. 134 |
| Information Disclosure Requirements | |
| Assessing the Effects of Information Disclosure Requirements | p. 152 |
| Consumer Protection: More Information or More Regulation? | p. 168 |
| Affirmative Disclosure of Nutrition Information and Consumers' Food Preferences: A Review | p. 175 |
| Discussion Questions | p. 184 |
| The Prepurchase Phase: Advertising | |
| Social Issues in Advertising | |
| The Social and Economic Effects of Advertising | p. 190 |
| The Cultural and Social Impact of Advertising on American Society | p. 210 |
| Statement before the Federal Trade Commission | p. 215 |
| Advertising and Children | |
| Researchers Look at the "Kid Vid" Rule | p. 224 |
| Can and Should the FTC Restrict Advertising to Children? | p. 229 |
| Deceptive Advertising | |
| Deceptive Advertising | p. 239 |
| Recent FTC Actions: Implications for the Advertising Strategist | p. 249 |
| Discussion Questions | p. 258 |
| The Purchase Phase | |
| Selling Practices | |
| Caveat Emptor | p. 267 |
| Social Dimensions: Ecology | |
| Ecological Marketing: Will the Normative Model Become Descriptive? | p. 280 |
| A New Milk Jug | p. 292 |
| Social Dimensions: Demarketing | |
| The Energy Crisis and Consumer Conservation: Current Research and Action Programs | p. 297 |
| Swedish Tobacco Controls--Precedent Setting "Negative Marketing" Approach | p. 305 |
| Constraints on Choice: Antitrust Issues | |
| Advertising and Competition | p. 318 |
| The Cereal Companies: Monopolists or Super Marketers? | p. 328 |
| Discussion Questions | p. 342 |
| The Postpurchase Phase | |
| Warranties and Service | |
| New Legislation and the Prospects for Real Warranty Reform | p. 349 |
| Safety and Liability | |
| The Mindless Pursuit of Safety | p. 363 |
| The Devils in the Product Liability Laws | p. 376 |
| A Marketing Manager's Primer on Products Liability | p. 387 |
| Consumer Satisfaction | |
| Are Consumers Satisfied? | p. 403 |
| Discussion Questions | p. 414 |
| Responding to Consumerism | |
| Business Responses | |
| Industrywide Responses to Consumerism Pressure | p. 420 |
| Perceptual Differences in Market Transactions: A Source of Consumer Frustration | p. 426 |
| Business and Society Review Corporate Responsibility Awards | p. 434 |
| The Courage to Work Together | p. 437 |
| Governmental Regulation | |
| Regulation: Asking the Right Questions | p. 444 |
| Some Difficulties in Measuring the Costs and Benefits of Regulation | p. 460 |
| Measuring the Cost of Regulation | p. 473 |
| Crying Wolf | p. 478 |
| Discussion Questions | p. 483 |
| Index | p. 487 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
ISBN: 9780029001509
ISBN-10: 0029001501
Audience:
General
Format:
Paperback
Language:
English
Number Of Pages: 512
Published: 19th February 1982
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 21.4 x 14.0
x 3.0
Weight (kg): 0.78
Edition Number: 4
Edition Type: Revised
