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Consumer Research : Postcards From the Edge - Stephen Brown

Consumer Research

Postcards From the Edge

By: Stephen Brown (Editor), Darach Turley (Editor)

Paperback Published: 18th December 1997
ISBN: 9780415173179
Number Of Pages: 424

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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

University of South Florida, USA
University of Utah, USA
University of Ulster
St. Anne's College, Oxford
Berry College, Mt. Berry, USA
Arizona State University, USA
Birmingham Business School, University of Birmingham
Columbia University, USA
University of California, Irvine, USA
University of Wisconsin, USA
University of Edinburgh
University of Ulster, Coleraine
University of Lancaster
Auburn University, Alabama, USA
Rutgers, The State University of New Jersey, USA
University of Wisconsin - Madison, USA
Dublin City University
Nottingham Trent University
University of California, Irvine, USA
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415173179
ISBN-10: 0415173175
Series: Consumer Research and Policy
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 424
Published: 18th December 1997
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 2.21
Weight (kg): 0.59
Edition Number: 1