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Consumer Behaviour - Leon Schiffman


Published: 15th October 2013
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A trusted resource for Consumer Behaviour theory and practice.

Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.

In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.

The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.

  • Part 1: Introduction
  • 1: The foundations of consumer behaviour
  • 2: Market segmentation: segmenting, targeting and positioning for diverse consumer markets
  • Part 2: The consumer as an individual
  • 3: Consumer needs and motivation
  • 4: Personality and self-concept
  • 5: Consumer perception
  • 6: Consumer learning and involvement
  • 7: Consumer attitudes—attitude development and change
  • Part 3: Consumers in their social and cultural settings
  • 8: Social influences on consumer behaviour
  • 9: The family
  • 10: Social class and consumer behaviour
  • 11: The influence of culture on consumer behaviour
  • 12: Subcultural aspects of consumer behaviour
  • 13: Cross-cultural consumer behaviour: An international perspective
  • Part 4: The decision-making process
  • 14: Decision making
  • 15: Consumer influence and diffusion of innovations
  • Part 5: Consumer behaviour and society
  • 16: Public policy and consumer protection

ISBN: 9781442561533
ISBN-10: 9781442561533
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 728
Published: 15th October 2013
Publisher: Pearson Education Australia
Country of Publication: AU
Edition Number: 6