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Constructing Public Opinion : How Political Elites Do What They Like and Why We Seem to Go Along with It - Justin Lewis

Constructing Public Opinion

How Political Elites Do What They Like and Why We Seem to Go Along with It

Paperback Published: 11th April 2001
ISBN: 9780231117678
Number Of Pages: 240
For Ages: 22+ years old

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Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.

Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

Industry Reviews

Very well written and shows that cultural studies and quantitative data are not necessarily incompatible. International Journal of Public Opinion Research

Acknowledgmentsp. vii
Introductionp. ix
The Representation of Public Opinion
Why Numbers Matter and Why We Should Be Suspicious of Themp. 3
Who's In and Who's Out: Public Opinion Polls as a Cultural Formp. 21
Suppressing Dissent: The Media Representation of Public Opinionp. 44
The Formation of Public Opinion
Getting the Right Response? Media Influence on Public Opinionp. 77
What Are Opinions and Where Do They Come From?p. 98
The Ideology of Assumptionsp. 118
Flickering the Embers of Consent: Public Opinion and the Military Industrial Complexp. 138
Selling Unrepresentative Democracyp. 167
Conclusion: Hegemony and Its Discontentsp. 198
Appendixp. 205
Referencesp. 221
Indexp. 235
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780231117678
ISBN-10: 0231117671
Audience: Professional
For Ages: 22+ years old
Format: Paperback
Language: English
Number Of Pages: 240
Published: 11th April 2001
Publisher: Columbia University Press
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 1.91
Weight (kg): 0.41

Earn 164 Qantas Points
on this Book