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Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity.
Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.
Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital.
Case studies from inspiring individuals at organizations including CNN International, the Red Cross, Mumsnet, Bunsters Hot Sauces, Sky, Gatwick Airport, and Innocent show you real world examples of excellent digital content in practice.
This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
"If you find yourself all at sea in the digital ocean, grab yourself Adam Waters' life raft, Confident Digital Content. A modern briefcase/handbag must-have that gallops through your digital basics with fulsome, easy-to grasp explanations, real-life examples, can-do techniques and expert practical know-how...all deliciously sandwiched into an exquisitely-detailed facto-pedia on the current digital landscape. Get it and actually GET digital, like you never thought you could."--Polly Middlehurst, news presenter and media skills coach
Chapter - 00: Introduction;
Chapter - 01: Why Digital Content Skills are Essential for Your Career;
Chapter - 02: How to Write for Digital;
Chapter - 03: Making Great Video;
Chapter - 04: Graphic Design, Photography and Audio;
Chapter - 5: Digital Community Building;
Chapter - 06: Social Media;
Chapter - 07: Evaluation and Measuring Digital Success;
Chapter - 08: Becoming a Creative Digital Leader;
Chapter - 09: Conclusion;
ISBN: 9780749480943 ISBN-10: 0749480947 Series: Confident Audience:
Number Of Pages: 200 Published: 3rd January 2018 Country of Publication: GB Dimensions (cm): 24.13 x 15.88
Weight (kg): 0.29
Edition Number: 1