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Conceptual Art and the Politics of Publicity : The MIT Press - Alexander Alberro

Conceptual Art and the Politics of Publicity

The MIT Press

Paperback Published: 17th September 2004
ISBN: 9780262511841
Number Of Pages: 256
For Ages: 18+ years old

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Conceptual art was one of the most influential art movements of the second half of the twentieth century. In this book Alexander Alberro traces its origins to the mid-1960s, when its principles were first articulated by the artists Dan Graham, Joseph Kosuth, Sol LeWitt, Lawrence Weiner, and others. One of Alberro's central arguments is that the conceptual art movement was founded not just by the artists but also by the dealer Seth Siegelaub. Siegelaub promoted the artists, curated groundbreaking shows, organized symposia and publications, and in many ways set the stage for another kind of entrepreneur: the freelance curator. Alberro examines both Siegelaub's role in launching the careers of artists who were making "something from nothing" and his tactful business practices, particularly in marketing and advertising.Alberro draws on close readings of artworks produced by key conceptual artists in the mid- to late 1960s. He places the movement in the social context of the rebellion against existing cultural institutions, as well as the increased commercialization and globalization of the art world. The book ends with a discussion of one of Siegelaub's most material and least ephemeral contributions, the Artist's Reserved Rights Transfer and Sale Agreement, which he wrote between 1969 and 1971. Designed to limit the inordinate control of collectors, galleries, and museums by increasing the artist's rights, the Agreement unwittingly codified the overlap between capitalism and the arts.

"A valuable contribution to the literature on conceptual art....draws fascinating parallels between the art world and postindustrialist capitalism and telecommunications." - Michael Dashkin, Library Journal; "This is in many ways a bold and suggestive book." - Peter Osborne, Artforum

List of Illustrationsp. viii
Acknowledgmentsp. xii
Part Ip. 1
Art, Advertising, Sign Valuep. 6
Art as Ideap. 26
Part IIp. 55
Locations, Variables, and Durationsp. 60
The Linguistic Turnp. 84
Dematerializationp. 102
Part IIIp. 123
The Xerox Degree of Artp. 130
The Siegelaub Ideap. 152
Notesp. 171
Selected Bibliographyp. 212
Indexp. 224
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780262511841
ISBN-10: 0262511843
Series: The MIT Press
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 256
Published: 17th September 2004
Publisher: MIT Press Ltd
Country of Publication: US
Dimensions (cm): 22.9 x 17.6  x 1.6
Weight (kg): 0.49