Comprehensive Strategic Management

A Guide for Students, Insight for Managers

By: Eric J. Bolland (Editor)

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Hardcover | 24 May 2017 | Edition Number 1

At a Glance

Hardcover
424 Pages

Dimensions(cm)
36.5 x 24.5 x 2.5

Hardcover

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RRP $85.00

$80.75

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A breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separate and dominant section containing many different types of case studies. This book breaks from that by having fewer case studies but they are attached to the chapters in which relevant material is presented. This reinforces the subject for student and manager alike. Additionally, important concepts from the academic treatment of strategic management and the practice of it in organizations are integrated by using findings and drawing implications from the leading strategic management journals and the writings from top business publications. Consequently, all readers will become familiar with the practical tools of strategy management, how to use these tools and solve real world strategy issues. This book also sorts through the myriad of strategy research and theory to highlight the intellectual pillars which support the subject.

Industry Reviews

The author, a strategic manager and business professor, explains aspects of strategic management. He discusses the importance of strategy; key functions of strategic management; people, mission, vision, and planning in strategic management; internal and external analysis; generic strategies and strategy dynamics; the strategic planning process and tools; competitive analysis; innovation, diffusion, disruption, and entrepreneurship; ethics and strategy; acquisitions, joint ventures, partnerships, and alliances; going international; the role of people and power; and performance. Cases are incorporated throughout. -- Annotation (c)2017 Ringgold Inc. * (protoview.com) *

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