Profitable opportunities abound in Mexico, and the greatest returns will accrue to those who master the fine points of conducting business there. Whether your company is marketing products or services, investing, or setting up a maquiladora (twin plant) in Mexico, this is your essential guide.
Drawing on her experience as trade representative for the U.S.-Mexico Chamber of Commerce, Anita Winsor spells out the economic, cultural, and political aspects of doing business south of the border. In one compact sourcebook, she puts the key facts at your fingertips and addresses the questions you must consider if your company is to succeed in Mexico: What is Mexico like, as a nation and as a collection of thirty-two states? What can you expect in terms of geography, education levels, transportation, communications, and the political situation? What are Mexico's business customs and hierarchies? How should you handle initial contacts and subsequent negotiations? What is the state of foreign investment and acquisition? Which U.S. investments require Mexican government approval? What are the labor norms? How do Mexico's banking and tax systems work? How do they differ from those in the United States? What are Mexico's importing and exporting regulations? What are the top ten sectors for U.S. exporters? What are the ins and outs of establishing a maquiladora? Exactly what is the North American Free Trade Agreement (NAFTA), and what changes will it bring?
To help you understand Mexico's regions, The Complete Guide to Doing Business in Mexico provides detailed maps of each of the thirty-two states. In addition, you'll find almost 1,000 names, addresses, and telephone numbers for key business contacts: professional services, including accountants, attorneys, banks, export finance organizations, and air cargo, freight forwarding, and customs services; government organizations, such as chambers of commerce and trade associations (listed by state and industry), Mexican government offices and consulates; and consultants in marketing, franchising, patents, and economic development councils specializing in maquiladora/border assistance.
There has never been a better time to do business in - and with - Mexico. Most Mexican industries are fully open to foreign investment. Many Mexican companies are actively seeking U.S. partners, and 90 million Mexicans are potential consumers of American goods and services. Use The Complete Guide to Doing Business in Mexico and reap your full share of this explosive growth.