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Competitive Technical Intelligence : A Guide to Design, Analysis, and Action - Mathias M. Coburn

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

Hardcover

Published: 1st January 1999
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Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clear emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.

"Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review "Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review "Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News "Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review "Intended for R& D managers and those within R& D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News "Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review "Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, andimplement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses thedevice of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review

The Management of External Technologyp. 3
The Increasing Role of External Technologyp. 3
Barriers to Utilization of External Technologyp. 4
External Technology as Part of a Strategic Technology Planp. 5
External Technology and Competive Technical Intelligencep. 7
Sources of Technical Intelligence versus Sources of Technologyp. 8
Guiding Principlesp. 9
An Overview of Competitive Technical Intelligencep. 10
What is Competitive Technical Intelligence?p. 10
The Three Elements of the CTI Activityp. 10
A Case of a Lack of Credibilityp. 12
Purposep. 13
Benefitsp. 15
Metricsp. 16
Beyond Metricsp. 17
The Plan is the Driver, CTI is the Tool!p. 18
Guiding Principlesp. 19
Focusing the Competitive Intelligence Programp. 20
Forces Driving Industry Competitionp. 20
External Forcesp. 22
Segmentationp. 22
Key Design Considerationsp. 25
Guiding Principlep. 26
Sources of Competitive Technical Intelligencep. 27
Conventional Sources of Competitive Technical Intelligencep. 27
Phases of Competitive Intelligencep. 29
Technology Sources for Strategic and Tactical Assessmentp. 31
Online Services and The Internetp. 34
Guiding Principlep. 38
Patents as a Source of Competitive Intelligencep. 39
Levels of Patent Profilingp. 39
Patent Surveyp. 39
Selected Technology Profilesp. 41
To Begin, Keep It Simple!p. 42
Deliverablesp. 42
Other Sources of New Technologyp. 42
Performance Polymers, Inc.--An Example of Levels 1 and 2 Analysesp. 43
Value of a Level 2 Technology Trend Analysisp. 46
An Example of a Level 3 Analysis: Identification of Other Sourcesp. 47
Other Sources of Competitive Intelligencep. 48
Guiding Principlesp. 49
Scientific Literature and Conferencesp. 50
Value of Technology Search via the Scientific Literaturep. 50
Government Laboratoriesp. 51
Conferencesp. 52
Understanding the Stages of Technology Developmentp. 52
Guiding Principlesp. 53
Internal Gatekeepers as a Source of Competitive Intelligencep. 54
Identifying the Gatekeepersp. 54
Roles in Competitive Intelligencep. 55
Specific Responsibilitiesp. 56
Implementing the Programp. 59
Guiding Principlesp. 60
External Gatekeepers as a Source of Competitive Technical Intelligencep. 61
External Gatekeepers Definedp. 61
What Are Key Expert Panels?p. 62
When to Use KEPsp. 62
Benefits of KEPSp. 63
Preparing for a KEPp. 63
KEP Facilitationp. 67
Outputp. 67
Guiding Principlesp. 68
Lead Users and Strategic Suppliers as Competitive Intelligence Sourcesp. 69
Lead Usersp. 69
Identifying and Engaging Lead Usersp. 69
Getting Started--Keep It Simple!p. 70
Good Customers versus Lead Usersp. 71
Strategic Suppliers as a Source of Competitive Intelligencep. 72
Protection of Proprietary Informationp. 73
Guiding Principlesp. 74
Organizing the Competitive Intelligence Activityp. 75
Senior Management Supportp. 75
Guerrilla Tacticsp. 76
CTI on a "Shoestring"p. 77
More Sophisticated Competitive Intelligence Systemsp. 80
Outsourcing the CTI Function?p. 82
Guiding Principlesp. 82
The Role of Competitive Technical Intelligence in the Strategic Planning Processp. 83
Competitive Technical Intelligence as a Proactive Toolp. 83
Linking Customer Needs with Technologyp. 83
Additional Strategic Considerationsp. 90
Putting It All Togetherp. 100
Taking Actionp. 101
Guiding Principlep. 102
Acquisition of External Technologyp. 103
Strategic Alliances as the Mode of Technology Acquisitionp. 103
Definition of a Strategic Alliancep. 103
Relationship to Business Strategyp. 104
Role of Competitive Intelligencep. 105
Determination of Strategic Intentp. 106
Mergers and Acquisitionsp. 107
Guiding Principlesp. 108
Creating the Strategic Alliance: Partner Selectionp. 109
Criteria for Partner Selectionp. 109
Validation of the Technologyp. 109
Strategic Intentp. 110
Organizational Compatibilityp. 112
Culturep. 113
Guiding Principlesp. 114
Negotiating the Strategic Alliancep. 116
Planning and Organizing for the Negotiationp. 116
Negotiating Principlesp. 119
Providing for Technology Transferp. 125
Guiding Principlesp. 125
Executing the Technology Transferp. 126
Elements of Technology Transferp. 126
Organizing for the Technology Transferp. 128
Guiding Principlesp. 130
Structuring and Managing Strategic Technology Alliancesp. 131
Structuring the Technology Alliancep. 131
Managing the Strategic Technology Alliancep. 132
Criteria for Successp. 133
Guiding Principlesp. 134
Conclusionp. 135
Guiding Principlep. 136
Appendixp. 137
Summary of Guiding Principlesp. 137
Referencesp. 143
Indexp. 145
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780841235151
ISBN-10: 0841235155
Series: ACS Professional Reference Book
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 160
Published: 1st January 1999
Publisher: AMER CHEMICAL SOC
Country of Publication: US
Dimensions (cm): 23.7 x 16.05  x 1.83
Weight (kg): 0.42