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Competitive Strategy : Techniques for Analyzing Industries and Competitors :  Techniques for Analyzing Industries and Competitors - Michael E. Porter

Competitive Strategy : Techniques for Analyzing Industries and Competitors

Techniques for Analyzing Industries and Competitors

Hardcover

Published: January 1998
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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's "Competitive Strategy" has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

"Competitive Strategy" has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field. Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies. Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management. Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation. The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one. Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

Introduction
Preface
Introduction, 1980
General Analytical Techniques
The Structural Analysis of Industries
Structural Determinants of the Intensity of Competition
Structural Analysis and Competitive Strategy
Structural Analysis and Industry Definition
Generic Competitive Strategies
Three Generic Strategies
Stuck in the Middle
Risks of the Generic Strategies
A Framework for Competitor Analysis
The Components of Competitor Analysis
Putting the Four Components Together -- The Competitor
Response Profile
Competitor Analysis and Industry Forecasting
The Need for a Competitor Intelligence System
Market Signals
Types of Market Signals
The Use of History in Identifying Signals
Can Attention to Market Signals Be a Distraction?
Competitive Moves
Industry Instability: The Likelihood of Competitive Warfare
Competitive Moves
Commitment
Focal Points
A Note on Information and Secrecy
Strategy Toward Buyers and Suppliers
Buyer Selection
Purchasing Strategy
Structural Analysis Within Industries
Dimensions of Competitive Strategy
Strategic Groups
Strategic Groups and a Firm's Profitability
Implications for Formulation of Strategy
The Strategic Group Map as an Analytical Tool
Industry Evolution
Basic Concepts in Industry Evolution
Evolutionary Processes
Key Relationships in Industry Evolution
Generic Industry Environments
Competitive Strategy in Fragmented Industries
What Makes an Industry Fragmented?
Overcoming Fragmentation
Coping with Fragmentation
Potential Strategic Traps
Formulating Strategy
Competitive Strategy in Emerging Industries
The Structural Environment
Problems Constraining Industry Development
Early and Late Markets
Strategic Choices
Techniques for Forecasting
Which Emerging Industries to Enter
The Transition to Industry Maturity
Industry Change during Transition
Some Strategic Implications of Transition
Strategic Pitfalls in Transition
Organizational Implications of Maturity
Industry Transition and the General Manager
Competitive Strategy in Declining Industries
Structural Determinants of Competition in Decline
Strategic Alternatives in Decline
Choosing a Strategy for Decline
Pitfalls in Decline
Preparing for Decline
Competition in Global Industries
Sources and Impediments to Global Competition
Evolution to Global Industries
Competition in Global Industries
Strategic Alternatives in Global Industries
Trends Affecting Global Competition
Strategic Decisions
The Strategic Analysis of Vertical Integration
Strategic Benefits and Costs of Vertical Integration
Particular Strategic Issues in Forward Integration
Particular Strategic Issues in Backward Integration
Long-Term Contracts and the Economics of Information
Illusions in Vertical Integration Decisions
Capacity Expansion
Elements of the Capacity Expansion Decision
Causes of Overbuilding Capacity
Preemptive Strategies
Entry into New Businesses
Entry through Internal Development
Entry through Acquisition
Sequenced Entry
Portfolio Techniques in Competitor Analysis
How to Conduct an Industry Analysis
Bibliography
Index
About the Author
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780684841489
ISBN-10: 0684841487
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 432
Published: January 1998
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 24.3 x 16.5  x 3.5
Weight (kg): 0.64
Edition Number: 2
Edition Type: Revised