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Competitive Strategy : Techniques for Analyzing Industries and Competitors - Michael E. Porter

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Paperback

Published: 30th January 2004
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Electrifying in its simplicity - like all great breakthroughs - Competitive Strategycaptures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

About the Author

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage Of Nations, And Cases In Competitive Strategy.

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.
Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.

Introduction
Preface
Introduction, 1980
General Analytical Techniques
The Structural Analysis of Industries
Structural Determinants of the Intensity of Competition
Structural Analysis and Competitive Strategy
Structural Analysis and Industry Definition
Generic Competitive Strategies
Three Generic Strategies
Stuck in the Middle
Risks of the Generic Strategies
A Framework for Competitor Analysis
The Components of Competitor Analysis
Putting the Four Components Together -- The Competitor
Response Profile
Competitor Analysis and Industry Forecasting
The Need for a Competitor Intelligence System
Market Signals
Types of Market Signals
The Use of History in Identifying Signals
Can Attention to Market Signals Be a Distraction?
Competitive Moves
Industry Instability: The Likelihood of Competitive Warfare
Competitive Moves
Commitment
Focal Points
A Note on Information and Secrecy
Strategy Toward Buyers and Suppliers
Buyer Selection
Purchasing Strategy
Structural Analysis Within Industries
Dimensions of Competitive Strategy
Strategic Groups
Strategic Groups and a Firm's Profitability
Implications for Formulation of Strategy
The Strategic Group Map as an Analytical Tool
Industry Evolution
Basic Concepts in Industry Evolution
Evolutionary Processes
Key Relationships in Industry Evolution
Generic Industry Environments
Competitive Strategy in Fragmented Industries
What Makes an Industry Fragmented?
Overcoming Fragmentation
Coping with Fragmentation
Potential Strategic Traps
Formulating Strategy
Competitive Strategy in Emerging Industries
The Structural Environment
Problems Constraining Industry Development
Early and Late Markets
Strategic Choices
Techniques for Forecasting
Which Emerging Industries to Enter
The Transition to Industry Maturity
Industry Change during Transition
Some Strategic Implications of Transition
Strategic Pitfalls in Transition
Organizational Implications of Maturity
Industry Transition and the General Manager
Competitive Strategy in Declining Industries
Structural Determinants of Competition in Decline
Strategic Alternatives in Decline
Choosing a Strategy for Decline
Pitfalls in Decline
Preparing for Decline
Competition in Global Industries
Sources and Impediments to Global Competition
Evolution to Global Industries
Competition in Global Industries
Strategic Alternatives in Global Industries
Trends Affecting Global Competition
Strategic Decisions
The Strategic Analysis of Vertical Integration
Strategic Benefits and Costs of Vertical Integration
Particular Strategic Issues in Forward Integration
Particular Strategic Issues in Backward Integration
Long-Term Contracts and the Economics of Information
Illusions in Vertical Integration Decisions
Capacity Expansion
Elements of the Capacity Expansion Decision
Causes of Overbuilding Capacity
Preemptive Strategies
Entry into New Businesses
Entry through Internal Development
Entry through Acquisition
Sequenced Entry
Portfolio Techniques in Competitor Analysis
How to Conduct an Industry Analysis
Bibliography
Index
About the Author
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780743260886
ISBN-10: 0743260880
Audience: General
Format: Paperback
Language: English
Number Of Pages: 416
Published: 30th January 2004
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 23.5 x 15.1  x 2.8
Weight (kg): 0.47
Edition Number: 1
Edition Type: New edition