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Competing On Internet Time : Lessons From Netscape And Its Battle With Microsoft - Michael A. Cusumano

Competing On Internet Time

Lessons From Netscape And Its Battle With Microsoft

Paperback Published: 12th January 2000
ISBN: 9780684863450
Number Of Pages: 384

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Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling "Microsoft Secrets" co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer.

With a new afterword updating the events of the year following publication of the hardcover edition, "Competing on Internet Time" is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets.

Industry Reviews

Teresa McUsic The Miami Herald Few books deliver the goods quite as effectively as this insightful, crisp and highly readable account. Katherine Mieszkowski Fast Company A rarity: a serious book by serious professors that is timely, engaging, and fun to read....The book is smart. Steve Hamm Business Week A marvelous, detailed account and analysis of Netscape's rocket-launch rise and mid-flight corrections. Walter S. Mossberg The Wall Street Journal The first clear, sophisticated analysis I've seen of the competitive practices at the company that forged the Internet marketplace and was for a time its dominant player.

Competing in the Age of the Internet
Creating the Company
The Vision, the People, and the Organization
Competitive Strategy
Using Judo to Turn an Opponent's Strength into Weakness
Design Strategy
Leverage through Cross-Platform Techniques
Development Strategy
Flexible, Fast, and "Slightly out of Control"
Competing on Internet Time
Lessons from Netscape and Microsoft
Netscape's Chronology
Netscape's Products
About the Authors
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780684863450
ISBN-10: 0684863456
Audience: General
Format: Paperback
Language: English
Number Of Pages: 384
Published: 12th January 2000
Publisher: FREE PR
Country of Publication: US
Dimensions (cm): 22.86 x 15.6  x 2.54
Weight (kg): 0.59