Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Competing Against Luck : The Story Of Innovation And Customer Choice - Clayton M. Christensen

Competing Against Luck

The Story Of Innovation And Customer Choice

By: Clayton M. Christensen, Taddy Hall (As told to)

Paperback | 21 November 2016

At a Glance

Paperback


RRP $34.99

$31.75

or 4 interest-free payments of $7.94 with

In Stock and Aims to ship next day
A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruption a way to predict how competitors will respond to different types of innovation. In this book, Christensen and his coauthors examine the other side of the puzzle: what causes growth, and how to create it.

After years of research, Christensen, Hall, Dillon, and Duncan show that the long-held maxim that the crux of innovation is knowing more and more about the customer is wrong. Customers don’t simply buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success. The key is understanding customers’ Jobs to Be Done. The Jobs to Be Done approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few.

This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory, why it’s predictive, and, most important, how to use it to improve innovation in the real world.

About the Author

Clayton M. Christensen is the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.
Industry Reviews
As a long-time fan of Clay Christensen, I was eager to read Competing Against Luck -- and it didn't disappoint. This book has the potential to change the way you view innovation. Engaging and well-written, Christensen and his co-authors caused me to stop and really think about how Khan Academy is growing. I highly recommend it.--Sal Khan, Founder & CEO, Khan Academy
Clayton Christensen's books on innovation are mandatory reading at Netflix.--Reed Hastings, Co-founder and CEO of Netflix
Competing Against Luck offers fresh thinking on how to get innovation right. Clayton Christensen and his coauthors offer a compelling take on how to truly understand customers by the progress they're seeking to make in their lives. Bravo!--Muhtar Kent, CEO of The Coca-Cola Company
In an age of big data and hyper segmentation, Christensen's thinking is refreshing and clarifying. This book will relieve you of tired marketing conversations and invite you into worlds of new and ultimately, defining possibilities. Competing Against Luck is a must read for anyone working on developing or sustaining a distinctive brand.--Maureen Chiquet, former CEO of Chanel and author of forthcoming Beyond the Label
This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit's approach to innovation. It just might change yours, too.--Scott Cook, Co-founder & Chairman of Intuit
Competing Against Luck is an excellent primer on the both the theory, and on the applications of this theory to many areas of business. A fun and quick read - and a set of ideas that will be useful when you negotiate with vendors or plan your next program.-- Inside Higher Education
Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. I have read it cover to cover--and will ask my top team to do the same.--Ron Frank, IBM

More in Research & Development Management

Business Research Methods : 3rd Edition - Barry Babin

RRP $159.95

$147.90

Data Science for Business With R - Jeffrey S. Saltz

FREE SHIPPING

RRP $194.50

$175.25

10%
OFF
Management and Business Research : 7th Edition - Mark Easterby-Smith

FREE SHIPPING

RRP $112.80

$84.25

25%
OFF
Management and Business Research : 7th Edition - Mark Easterby-Smith

FREE SHIPPING

RRP $376.80

$229.25

39%
OFF
New Products Management 11ed : Irwin Marketing - C. Merle Crawford

RRP $212.00

$134.80

36%
OFF
Qualitative Research in Business and Management - Michael D Myers

FREE SHIPPING

RRP $105.75

$84.75

20%
OFF
Progressing Tourism Research : Aspects of Tourism - Liz Fredline

FREE SHIPPING

RRP $229.99

$206.95

10%
OFF
Doing Business Research : A Guide to Theory and Practice - Nick Lee

FREE SHIPPING

Innovation Management and New Product Development : 7th edition - Paul Trott
The Success Principles - Darren J. Stephens

FREE SHIPPING

RRP $29.95

$25.25

16%
OFF