Communication Planning : An Integrated Approach - Sherry Devereaux Ferguson

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Communication Planning

An Integrated Approach

By: Sherry Devereaux Ferguson

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Hardcover | 1 August 1999

At a Glance

Hardcover
280 Pages

Dimensions(cm)
22.86 x 15.24 x 1.75

Hardcover

$441.10

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The nature of the communicatorâ²s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

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