Communication in Sport Management : Routledge Research in Sport Business and Management - Paul M. Pedersen

Communication in Sport Management

By: Paul M. Pedersen (Editor)

Hardcover | 11 November 2024

At a Glance

Hardcover


RRP $284.00

$200.95

29%OFF

or 4 interest-free payments of $50.24 with

 or 

Aims to ship in 7 to 10 business days

This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, the book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, the book examines cutting edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

More in Economics, Finance, Business and Management

Cher : The Memoir, Part One - Cher

RRP $49.99

$35.95

28%
OFF
Retirement Made Simple : 4th Edition - Noel Whittaker

RRP $29.99

$27.90

The Intelligent Investor Third Edition - Benjamin Graham

RRP $36.99

$33.25

10%
OFF
Let's Tax Carbon : And Other Ideas for a Better Australia - Ross Garnaut
The Chairman's Lounge : The inside story of how Qantas sold us out - Joe Aston
How to Disappear - Colin Greenwood

RRP $55.00

$39.90

27%
OFF
Principles : Life and Work - Ray Dalio

RRP $55.00

$36.90

33%
OFF
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$39.75

34%
OFF
Lessons from Gin : Business the Four Pillars Way - Matt Jones
She's on the Money : Take Charge of Your Financial Future - Victoria Devine