Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with a easy-to-navigate structure that makes this sometimes challenging subject easy to learn.
- Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively.
- A variety of features and activities stimulate critical thinking and promote active learning.
- Working models enable students to practise and refine how well they communicate.
The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new
chapter on social media and technology (Chapter 2) has been added. In addition, a new
section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11).
An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.
Part 1 The Communication factor
Chapter 1 Communication foundations
Chapter 2 Social media
Chapter 3 Interpersonal communication
Chapter 4 Emotional intelligence: managing self and relationships
Chapter 5 Negotiation and conflict management
Chapter 6 Intercultural communication
Part 2 Leadership and communication
Chapter 7 Communication across the organisation
Chapter 8 Leadership
Chapter 9 Team and work group communication
Chapter 10 Effective meetings: face-to-face and virtual
Chapter 11 Customer service
Chapter 12 Public relations
Part 3 Researching, evaluating and presenting information
Chapter 13 Knowledge management
Chapter 14 Researching and processing information
Chapter 15 Conducting surveys and questionnaires
Chapter 16 Critical thinking, argument, logic and persuasion
Chapter 17 Communicating through visuals
Chapter 18 Oral presentations and public speaking
Part 4 The writing process
Chapter 19 Writing for the professions
Chapter 20 Writing correspondence, emails and short reports
Chapter 21 Writing long reports
Chapter 22 Writing for the Web
Chapter 23 Writing reflective journals
Chapter 24 Academic writing
Part 5 Employment communication
Chapter 25 The job search, résumés and interviews