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Communicating Social Change : Structure, Culture, and Agency - Mohan J. Dutta

Communicating Social Change

Structure, Culture, and Agency

Paperback

Published: 29th March 2011
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Communicating social change: Structure, culture, and agency explores the use of communication to transform global, national and local structures of power that create and sustain oppressive conditions. It describes the social challenges that exist in current globalization politics, and examines the communicative processes, strategies and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, each section of the volume documents the ways through which those in power create conditions at the margins, and provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies and tactics. The interplay of power and control with resistance is weaved in through each of the chapters in the book.

Section 1 focuses on discussing the key social challenges in the agriculture, education, gender, health, housing and poverty sectors. Section 2 builds on the discussions of the social challenges to articulate the ways in which communication serves as an entry point for transforming the social structures that sustain inequities. The chapters in the two sections are concluded by discussions about the pragmatic implications of social change theories in communication.

Prefacep. ix
Acknowledgementsp. xi
Introductionp. 1
Theorizing Social Change Communicationp. 29
Structures and Marginalizationp. 65
Poverty at the Marginsp. 67
Agriculture and Food: Global Inequalitiesp. 96
Health at the Marginsp. 123
Gendered Marginalizationp. 145
Communicating for Social Changep. 167
Dialogue and Social Changep. 169
Performing Social Changep. 195
Organizing for Social Changep. 223
Participation, Social Capital, Community Networks, and Social Changep. 243
Mediated Social Changep. 267
Epilogue:The Praxis of Social Change Communicationp. 287
Notesp. 301
Referencesp. 330
Indexp. 330
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780415878746
ISBN-10: 0415878748
Series: Routledge Communication Series
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 346
Published: 29th March 2011
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.91
Weight (kg): 0.48
Edition Number: 1