Communicating Out of a Crisis

By: Michael Bland, Bland

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Hardcover | 19 June 1998 | Edition Number 1

At a Glance

Hardcover
264 Pages

Dimensions(cm)
23.39 x 15.6 x 1.91

Hardcover

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This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.

Industry Reviews

'With chapters and comprehensive case studies written by notable professionals in the field, (such as Christopher Flint, Group Security Advisor for Cadbury Schweppes plc), this book is an absorbing and proficient read.' - Security Management and Industry Today

'A comprehensive but highly practical guide to all aspects of preparing for and dealing with a threatening crisis or issue...this thorough, easy read is packed with sound advice and rounded off with six in-depth case studies.' - Communique, Magazine of the International Association of Business Communicators

'Required reading, particularly for those who are putting together an emergency response plan.' - IPR

'Bland debunks the traditional notion that crises are best handled acording to a set of rigid proceedures.' - PR Week

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management Decision Making Social Services & Welfare Social Welfare & Social Services Emergency Services Society & Culture Social Issues & Processes Social Impact of Disasters / Accidents (Natural or Man-Made)Reference, Information & Interdisciplinary Subjects Encyclopaedias & Reference Works

Reference Works Sales & Marketing Medicine Medicine in General Health Systems & Services Sociology & Anthropology

List of Figures
Acknowledgements
List of Contributors
Introduction	p. 1
Definition - 'I Have a Crisis every Day'	p. 4
The Nature of Crisis	p. 8
Preparing for a Crisis	p. 25
What to do When it Happens	p. 52
Handling the Media	p. 74
How to Work with Lawyers	p. 94
Dealing with Pressure Groups	p. 106
The Role of the Internet	p. 114
Preventing the Crisis in the First Place	p. 125
Organising a Product Recall	p. 132
Organising a Crisis Simulation	p. 138
Handling the Stress	p. 143
Group Behaviour in a Crisis: Symptoms and Cures	p. 160
Training the Team	p. 167
Managing Issues	p. 171
The Stena Challenger Grounding	p. 181
Odwalla Apple Juice	p. 193
The Pepsi Syringes	p. 200
The Aftermath of Multiple Murder	p. 208
The 'Cot Death Poisonings'	p. 214
The Eurotunnel Fire	p. 223
Crisis Checklists	p. 232
Index	p. 240
Table of Contents provided by Blackwell. All Rights Reserved.

Communicating Out of a Crisis

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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