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Communicating Change : Winning Employee Support for New Business Goals - T. Larkin

Communicating Change

Winning Employee Support for New Business Goals

Hardcover Published: 1st January 1994
ISBN: 9780070364523
Number Of Pages: 252

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When a company decides to make a major organizational change­­whether it's a new emphasis on customer service, quality management, restructuring or downsizing­­managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress.

Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles:

  • Conveying the message through supervisors
  • Communicating face-to-face
  • Making the changes relevant to each work area

In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.

Communicate Directly to Supervisors
Target Supervisors
Don't Go Directly to the Front Line
Don't Trickle Down through Middle Management
Middle Managers: Improving Their Communication
Communicating Customer Service
Communicating New Technology
Communicating a Downsizing
Communication Training is Not the Answer
Making Supervisors Number One Priority
Use Face-to-Face Communication
If It's Not Face-to-Face, It's Not Communication
Briefing Meetings
Company Newspaper
Suggestion Schemes
Employee Attitude Surveys
Putting Your Communication to the Test
Communicate Relative Performance of Local Work Area
Your Employees Don't Care About the Company
Communicating Quality: Better or Worse Than Competitor's
Communicating Quality: Looking In-House
Communicating Customer Service Performance
Stop Communicating Values
If You're the Boss, Communicate Performance
How to Communicate When Everything is Uncertain
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780070364523
ISBN-10: 0070364524
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 252
Published: 1st January 1994
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 24.0 x 16.5  x 2.6
Weight (kg): 0.55
Edition Number: 1