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Commodify Your Dissent : Salvos from

Commodify Your Dissent

Salvos from "The Baffler"

By: Thomas Frank (Editor), Matt Weiland (Editor)

Paperback Published: 17th October 1997
ISBN: 9780393316735
Number Of Pages: 288

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From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust.

In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind.

For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life.

With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.
-- "You'd have to look back at the fights between New York intellectuals in the fifties to find the sort of verbal firepower unleashed here". -- Nation

H. M. S. Bafflerp. 9
Introductionp. 13
Opening Salvo: The New Gilded Agep. 23
The Rebel Consumerp. 29
Why Johnny Can't Dissentp. 31
The Killer App: Wired Magazine, Voice of the Corporate Revolutionp. 46
Back in Black: Here Come the Beatniks!p. 57
Burn Down the House of Commons in Your Brand New Shoesp. 62
Consolidated Deviance, Incp. 72
The Culture of Businessp. 79
Apostles of the New Entrepreneur: Business Books and the Management Crisisp. 81
I've Seen the Future - and It's a Sony!p. 99
The Time-Management Gospelp. 112
Leadership and Youp. 121
The Advertised Lifep. 127
The Culturetrust Generationp. 143
Alternative to What?p. 145
What Is Alternative?p. 162
The Problem with Musicp. 164
The Packaging of a Literary Personap. 177
A Dream of Perfect Reception: The Movies of Quentin Tarantinop. 183
Twenty-Nothingp. 194
Harsh Realm, Mr. Sulzberger!p. 203
Wealth against Commonwealth Revisitedp. 207
Twentieth Century Litep. 209
Post-Urban, Post-Industrial but Never Post-Elitep. 216
Revolt of the Nice: Edge City, Capital of the Twenty-First Centuryp. 223
Lotteryville, USAp. 234
The Gaudy and Damnedp. 247
Closing Salvo: Dark Agep. 255
Contributorsp. 275
Indexp. 277
About the Bafflerp. 288
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780393316735
ISBN-10: 0393316734
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 17th October 1997
Country of Publication: US
Dimensions (cm): 13.97 x 21.34  x 2.29
Weight (kg): 0.36