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Commercial Floristry : Designs and Techniques - ADCOCK SANDRA

Commercial Floristry

Designs and Techniques


Published: 4th July 2012
RRP $75.00
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This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs. Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets Function decorating - both venue and place of worship designs Seasonal designs - Easter, Hallowe'en and Christmas AUTHOR: Sandra Adcock worked for many years in the creative indsutries, including running her own millinery company. However, she was drawn to floristry and embarked on a new and successful career. She is now an independent florist and lecturer, who teaches at a leading horticultural college. Sandra is a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association. 597 colour photographs

ISBN: 9781847973771
ISBN-10: 1847973779
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 4th July 2012
Publisher: The Crowood Press Ltd
Country of Publication: GB
Dimensions (cm): 26.9 x 22.3  x 1.8
Weight (kg): 0.88