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Commercial cultures : Economies (Leisure, - Frank Mort

Commercial cultures

Economies (Leisure,

Paperback Published: 1st October 2000
ISBN: 9781859733820
Number Of Pages: 294

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Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children’s clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.

From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while ‘culture’ is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.

Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.

Industry Reviews

"(This book) resonates with the general attitude of questioning generalizations and throws light on less obvious topics ... fascinating." --Enterprise and Society

List of Contributorsp. vii
Introduction Transcending Dualismsp. 1
Referencesp. 4
p. 6
Introduction Paths to Mass Consumption: Historical Perspectivesp. 7
Referencesp. 12
Culture of Restraint: the British Chain Store 1920-39p. 15
Referencesp. 31
The Commercial Domain: Advertising and the Cultural Management of Demandp. 35
Notep. 50
Referencesp. 51
In Pursuit of the Professional Ideal: Advertising and the Construction of Commercial Expertise in Britain 1953-64p. 55
Referencesp. 73
p. 76
Introduction The Birth of Valuep. 77
Referencesp. 83
'mother Swapping': the Trafficking of Nearly New Children's Wearp. 85
Referencesp. 100
Narratives of Consumption and the Body in the Space of the Charity/shopp. 101
Acknowledgementsp. 120
Referencesp. 120
Consumption without Scarcity: Exchange and Normativity in an Internet Settingp. 123
Referencesp. 141
p. 144
Introduction Consumption, Audiences and Commercial Culturep. 145
Referencesp. 152
Imagined Cuisines: 'nation' and 'market' as Organising Structures in Norwegian Food Marketingp. 153
Referencesp. 172
Reflexivity, Reading and Genderin the Retail Book Industryp. 175
Referencesp. 186
Ambivalence in Men's Lifestyle Magazinesp. 189
Referencesp. 210
p. 214
Introduction Uncle Sam Invades?p. 215
Referencesp. 220
Four Myths in Search of Foundation: the Restructuring of Us Food Retailingandits Implications for Commercial Culturesp. 221
Acknowledgementsp. 241
Referencesp. 242
From Victor Gruen to Merry Hill: Reflections on Regional Shopping Centres and Urban Development in the Us and UKp. 245
Referencesp. 258
Streets of Style: Fashion Designer Retailing with in London and New Yorkp. 261
Referencesp. 277
Indexp. 279
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781859733820
ISBN-10: 1859733824
Series: Leisure, Consumption and Culture
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 294
Published: 1st October 2000
Country of Publication: GB
Dimensions (cm): 23.5 x 15.8  x 1.6
Weight (kg): 0.43
Edition Number: 1

Earn 127 Qantas Points
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