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Color Smart : How to Use Color to Enhance Your Business and Personal Life - Mimi Cooper

Color Smart

How to Use Color to Enhance Your Business and Personal Life

Paperback Published: 1st July 2000
ISBN: 9780671034597
Number Of Pages: 176

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Over the years, Mimi Cooper has given her innovative insights to many Fortune 500 companies. So who is Ms. Coopers latest high-profile, fast-forward client?


Filled with insider secrets that are both fun and fascinating, this is the book that reveals what only the top experts know about color. ColorSmart explains how color impacts all of us and shows you how to use that information. Discover:

  • How to identify and make the most of your own color profile -- are you Color Forward(R), Color Prudent(R), or Color Loyal(R)?
  • Our unconscious reactions to color
  • What colors to use for business presentations to create enthusiasm for your ideas
  • How to use color to sell a house at the best price
  • Where the most "in" colors of the moment really come from

  • The Importance of Color
    An Introduction
    Becoming Color SmartUnderstanding Color Profiles
    Advanced Color SmartsUnderstanding Color Signals
    Color in the MarketplaceHow the Pros Use Color
    Applied Color SmartsUsing Color in Your Life
    Kids' Colors
    Place PalettesThe Colors of Foreign Countries
    The Future of ColorEpilogueColor Ad Infinitum
    Table of Contents provided by Publisher. All Rights Reserved.

    ISBN: 9780671034597
    ISBN-10: 0671034596
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 176
    Published: 1st July 2000
    Country of Publication: US
    Dimensions (cm): 21.6 x 14.1  x 1.3
    Weight (kg): 0.18
    Edition Number: 1